Building the future together
At RUBI we evolve day by day hand in hand with professionals from all over the world, accompanying them and providing them with the necessary tools to obtain the best results.

MINI VIPER 85MM

ON RUBIES
BETTER PROFESSIONALS BETTER PLACES
We want to change the future by being and creating better professionals, and building better places for a better world.
MEMBERS-ONLY BENEFITS
For more than 12 years, RUBI CLUB has been rewarding tilers with cashback points, free warranty extensions and exclusive access to promotions, content, and events.
LOYALTY MATTERS
We value you as a RUBI customer. That's why you become entitled - at no cost -to additional benefits when you purchase the tools you love. Everything we do is to help tilers build better places and become better professionals. So, if you're not a customer, you can still sign up to enjoy some of the benefits.
Excelencia
La excelencia nos define en todo lo que hacemos, gracias a nuestra experiencia, flexibilidad e innovación. Nos esforzamos diariamente por ofrecer lo mejor en nuestros productos innovadores y nuestras relaciones con partners del sector
Respeto
El respeto está presente en nuestro ADN, nuestras relaciones dentro del Equipo RUBI y con clientes, proveedores y demás stakeholders, nos llevan a crear un entorno cercano y dinámico.
Pasión
La pasión es lo que nos mueve, nuestra actitud en el trabajo a través del compromiso, el optimismo y la determinación. Nuestra larga historia demuestra un entusiasmo sostenido en el tiempo, nosencanta inspirar a los demás.
KEEP ON LEARNING
Events
Tutorials
OUR HISTORY
The Boada brothers were dedicated to developing and sharing their innovative technology with other professionals, and in 1969, with the incorporation of Miguel Escayol, the joint-stock company Germans Boada S. A.
Since then, the company's reputation has spread around the world, and the RUBI name has become synonymous with truly cutting-edge solutions that offer unprecedented quality, efficiency and professionalism to high-end craftsmen.
Today the RUB! brand is recognised in more than 120 countries by the most demanding construction and design professionals, thanks to an important network of subsidiaries and branches.
The RUBI Team works with the opportunities offered by new trends and technologies and advances in communication. safety and environmental responsibility to lead in the construction sector, while remaining true to our core values and dedication to providing solutions to the needs of ceramic installers around the world.
BRINGING QUALITY AND INNOVATION TO THE WORD
The kitchen is a very important room in our daily life, and can even become the centre of our home. (Section 16)
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Title (Section19)
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Title 3 (Section 20)
Title 5 (Section 21)
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Title 5 Markdown (Section 22)
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Title 6 Markdown (Section 23)
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TECHNOLOGY LEADERSHIP:
INNOVATION
THE QUALITY
THE GUARANTEE
THE SOLUTIONS
PRESIDENCY MESSAGE
Germans Boada, S.A. is a company with history and tradition that has been constantly evolving ever since its founding in 1951. Although the years have passed and the company has undergone significant changes, it still maintains many of the same values and objectives that it had since last century. Its founders' innovative and creative spirit lives on, with even more momentum than ever, thanks to a committed team of staff who identify with its mission.
Today, Germans Bootle S.A. is a group with a global reach and international outlook that provides its products to professionals from all over the world. Its worldwide presence springs from the goal of discovering and responding to the needs of tiling professionals, which is where the company's real focus lies. The mission embarked upon by the founders was to stay in touch with users and provide matchless service, and as we continue to achieve this we are fortunate to benefit from the involvement and collaboration of the best distributors in the world, both large and small, who trust and promote the RUB! brand.
We would like to use this book to share the reality of our company with readers, a reality that reflects RUBI firm commitment to maintaining a solid presence in markets all over the world, strengthening our technological leadership, driving recognition and awareness of the RUBI brand and staying in close touch with end users.
Many thanks to the team, users and customers for making it all possible.
GROUP GERMANS BOADA. S.A
New Product Development Metodologhy
OUR PURPOSE
BETTER PROFESSIONALS BETTER PLACES
Our purpose explains our focus on the two key areas that improve the quality and performance of our industry: those people whose craft is visible to everyone to that they can be admired and the places they transform with their creativity.
RUBI COMMITMENTR+D Engineering Phases
DESIGN
Multidiciplinary Team
Strong Teamwork focused to user needs. Developing new concepts and products with passion.
PROTOTYPING
Concept Validation
Validation of design phases through rapid as fast as possible prototyping (3D printers, CNC milling machine & other technologies)
TESTING
Ruby Quality Testing
Check feasibility of the new solutions in terms of performance and reliability.
From market needs
to a new product
CORPORATE MUSEUM
Since 1951 the RUBI Team has been working for and to dignify the construction trades. Therefore, in 2003, together with the start-up of the main production center of RUBI, our corporate museum Construction tools was inaugurated, also located in Santa Oliva (Tarragona). This original space shows from the evolution of the tools of the sector, to that of RUBES own manual cutter, in addition to making a historical tour of the more than 70 years of history of the Group. The space is open to professionals and students who, in an educational way, can see our historical collection of construction tools, including those of 101131, a private collection of tools from the Gaudi Foundation, the large showroom with the entire RUBI catalog and an area with the 5 phases of the tiling process. An experimentation area is also offered for students who visit us so that they can check first hand their skills in cutting and placing tiles using the mosaic technique.
R+D Engineering Phases
ONE TEAM
RUBI COMMITMENT
The RUBI Group works with a model of sustainable development, respectful of the environment and that prioritises equal¡ opportunities. Our Corporate Social Responsibility strategy covers all three areas of sustainability: social, environmental and economic. Therefore. it is based on 8 of the 17 SDGs (Sustainable Development Goals 2015-2030) of the United Nations, which in turn correspond to our corporate purpose.
BETTER PROFESSIONALS.
BETTER PLACES
People and their well-being at the centre and spaces must be safe. comfortable and enjoyable. We want to change the future by being and creating better professionals, and building better places for a better world.
ANNUALLY DONATION TO VICENTE FERRER FOUNDATION
Since 2012 RUBI Group collaborates with Vicente Ferrer Foundation. This ngo aims to lift as many people as possible out of poverty through sustainable development, in Anantapur (India). From RUBI, we cooperate via Club RUBI redemptions points campaigns and with an annual donation which goes straight to the construction of houses for women with vulnerable families. Throughout the years, RUBI donations have also helped to create a school for better education for those children in the area. RUBI slogan as its best: Building the future together!
COLLABORATION WITH ALS FOUNDATION
ALS Foundation mission is to discover tratments and a cure for Amyotrophic Lateral Sclerosis and from RUBI Group we have been collaborating with them since xxxx. Through our subsidiary RUBI Benelux and with the envolvement of the entire RUBI Team, we make donations every year and we have also participated in several fundraising bike races such as "Tour du ALS". RUBI Group will keep fighting against ELA!
GRANT FOR VOCATIONAL TRAINING STUDENTS
At RUBI Group we support future professionals to continue with the professionalization of the ceramic tile-laying trade. Therefore, we have signed an agreement with 7 Spanish vocational training centers linked to construction. This commitment includes a large batch of RUBI tools and machines. along with the mainteinment and renewal of these tools over time, and specific masterclasses and support carried out by the RUBI Academy, both for students and teachers as needed. Finally. we offer the RUBI Scolarship to up to 15 to 20 students who are definetely becoming construction workers, which consists of one week full of theorical and practical learnings at our RUBI Academy in Santa Oliva (Tarragona) plus a the Young Professional Tile Fixer's PROALSO card. Our goal is to further expansion of the project internationally!
LEADING COMPANY IN THE SECTOR AWARDS
At RUBI Portugal for the second year in a row, we have received the TOP 5% certification of the best SMEs in the country, a distinction awarded by the Scoring consultancy firm, which values companies in terms of performance and financial strength. In addition, our main factory in Santa Oliva (Tarragona) has been awarded as the best rated place to work in terms of satisfaction by the employees of the Temporary Employment Agencies (TEA) Triangle Solutions RRHH, partner of the Santa Oliva plant. Let's keep it up!
ODS OBJETIVOS DE DESARROLLO SOSTENIBLE
PASSION & INNOVATION
At RUBI Group we develop products specifically to meet the needs of each market, giving a specialized solution to every tiling professional, regardless of where they work and live.
Rubi is rubi all over the world
CHECK OUR OPEN POSITIONS!
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REVIEWED WEBINARS
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Leveling Systems Webinar
To guarantee a correct planimetry in the installation of ceramic tiles, it is necessary to use a leveling system that guarantees the task. In this video you will be able to know their characteristics, differences and uses of each one of them.
WEBINAR Everything you need to know about RUBI Mixers
The mixing of the adhesive requires skill and dexterity to achieve the ideal wetting of the tile. In this installment you will be able to discover all the techniques to achieve it thanks to our wide variety of mixers.
How to Cut Tile Around a Toilet: Tools
When it comes to cutting straight lines in tile, when using proper tools such as a manual cutter or electric tile saw with a good quality diamond blade, the result is incredibly easy to master! But when it comes to asking about cutting curves, specifically how to cut tile around a toilet, this can be a lot more difficult.
Offers And Benefits
TUTORIALS
TUTORIAL
HOW TO CUT TILE AROUND A TOILET: TOOLS, TIPS, AND BEST PRACTICES
RUBI's DCX-250 Xpert range of professional cutters are designed for the intensive cutting of porcelain stoneware tiles (BIa), and any other type of ceramic tile (BIIa / BIIb / BIII / AIb), while allowing an occasional cutting of pieces of natural stone.